BrandTwist and BrandSchoolOnline.com& CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on theBusiness Council of Westchester‘s “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.
Finding the right TWIST can help your brand innovate and deliver. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Pick up your copy today.
Create fresh ideas for your business by TWISTING your brand with a successful out-of-category brand. Julie Cottineau, BrandTwist and Brand Schoolfounder, author of TWIST and former VP of Brand at Virgin shares her proven approach for creating inspired and actionable ideas.
“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.”– Laura Winston, attorney, Kim Winston LLP
Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits.
The Australian Red Cross Blood Service TWISTED with some out-of-category top celebrity chefs and Sesame Street’s Cookie Monster to promote the message that donating blood, beyond doing a good deed, is a fun, approachable and friendly experience. They focus on the biscuit (cookie) given after donating as a delicious, desirable – even sensuous – reward.
“Giving blood feels good.” “Enjoy the best biscuit after saving three lives.”
A spoonful of sugar to make the medicine go down worked for Mary Poppins. What “sugar” can you deliver to your clients and customers to make it easier to say “Yes” to your service or product?
Brand School gives you easy, actionable tools that you can use right away to boost your brand’s impact. Get access to our team of experts and enjoy support and inspiration from an exclusive community of like-minded business owners, non-profits and entrepreneurs. Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com
“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” – Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit
“Keep your eyes on the road and your hands on the wheel” – good advice for drivers, but when you’ve got kids in the back seat, sneezing, sniffling and spilling, that can be a challenge.
While rummaging to find a box of tissues for her young children, mother of three Amy Davis had a close call with a neighbor’s fence. Days later she found the tissue box scrunched on the floor behind the seat. With tissue box in one hand and an eye on the car cup holder, Amy had an “Ah ha!” moment. She realized that what she and thousands of others needed were to have tissues and wipes closer at hand.
Amy took a tissue box and TWISTED it with a travel mug to create the Kiss-u Tissue Tube. Kiss-u Tissues and Wipes are designed to go in a car cup holder but can fit anywhere a water bottle can go. Eco-friendly, the cardboard tubes are the only reusable and re-fillable dispensers on the market; they have re-sealable tops, and you can customize the tubes with your own design. Kiss-u was a 2014 PPIMost Innovative Product of the Year Finalist.
Amy created a successful new product delivery system by taking a personal problem and TWISTING for a unique solution.
Are you paying attention to your target’s un-met needs?
Brand School can help you dive into what keeps your target up at night and twisting these insights into innovative product and services. Find out now if your brand qualifies for our upcoming session.
“Brand School really allowed me to go deep into what my practice was about and how to implement it” – Sandeep Manchanda, Giraffe Partners Program Management
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like anonymous sardines. We believe the airline industry is ripe for innovation and we often tell the true storyof how we created the innovation TWISTING technique through a mix up with a McDonald’s mirage at Newark airport a few years ago.
When we do this TWISTING exercise in workshops and Brand School we often ask participants to imagine what would happen if a traditional airline like Delta would twist with an iconic brand like Starbucks – how would the airline experience become more innovative? Most respondents say that it would be great if we could have more convivial seating and make more meaningful connections on airlines, like we do at Starbucks. After all, Starbucks is not about coffee, it’s really about community.
We’re wondering if maybe the folks from Delta have been reading our BrandTwist blog or sneaking into the workshops, because they recently launched“Innovation Class” – a mentoring program at 35,000 feet that allows people to travel with innovators and use the flight time for valuable business connections.
Looking outside of your category for inspiration is one of the best ways to create fresh ideas and stand out in your market.
What iconic brand can your business TWIST with to reach new heights?
“Brand School turned out to be like the Mastercard commercial, priceless.The one-on-one sessions really allowed me to go deep into what my practice was about and how to implement it” – Sandeep Manchanda, Giraffe Partners Program Management