How to Represent Your Brand at Big Events

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the Business and Burgers segment during the Newfronts with Entrepreneur TV to talk TWISTS and burgers. The next day I headed to Northern California to join Tyra Banks at Stanford Graduate School of Business to talk TWISTS for personal branding.

Representing Your Brand on stages like Entrepreneur and Stanford Graduate School of Business

I think you’ll agree, both of these events had their own unique and very strong brand experiences, and in both cases, multiple large brands were involved. In events like these, the challenge becomes how do you make sure YOUR brand connects and stands out?

It all comes down to three Rs…

  • Research
  • Represent
  • Repeat

Let’s talk research.

For years we’ve heard about the importance of doing your “homework”, but for many business owners they skip over doing it before these types of events, and this is where you can lose some important brand leverage.

Before both events, I was in continuous contact with the teams putting on the events so I could know not only the details and expectations, but also how I could best support the event, and the event leaders.

By connecting with them before the event and digging in on my own research I was able to do two very important things.

First I was able to offer relevant recommendations that could help the event and hosts. This allows me to stand out to them, and that’s valuable not only the day of the event or for future events, but for possible partnerships in the future.

Stanford Graduate School of Business Brand TWIST exercise

The second thing it allows me to do is over deliver for the audience. I know exactly who they are before I entered the room and that allows me to make sure my content is directly targeted at them. I am able to make sure they hear it and remember it.

This research can happen right up until you go on stage. Before the Business and Burgers segment, I asked the guest chef about the burger and what the TWIST was. This allowed me to highlight the great burger and talk TWISTING. I wouldn’t have been able to do that if I hadn’t taken the time to ask a few quick questions. In case you are curious, it was a pinch of cinnamon added to the lamb burger. YUM!

Let’s talk represent

Representing your brand is more than carrying your card and handing it to everyone you meet. You’re a walking and talking example of your brand. This means you can be a constant visual reinforcement of your brand through wearing your brand colors, but also it means living your brand promise, so think not only about the color but the style as a whole.

Julie Cottineau and Tyra Banks talked Personal branding at Stanford Graduate School of Business

It’s also important to have collateral that represents your brand, and if you have a book – that gets really easy. I went back and forth about carrying books with me for the Business and Burgers events, and I’m glad I did. We ended up having one on the table during our chat. The same thing happened at Stanford. After the class, Tyra went live on Facebook with some students and held the book while sharing how she enjoyed it.

Remember this is all about being visual, what can you put in front of your audience’s eyes that will help them remember who you are? It doesn’t have to be a book, it can be a “report” of findings with your logo loud and proud on the cover.

Let’s talk repeat

One of the most important parts of Brand School is knowing your core brand message, and that’s because knowing that allows us to build everything else. I don’t think you’ll be surprised to know that for me it always comes back to the TWIST.

Julie Cottineau looks for the brand TWIST in a burger

That’s why during my time at Business and Burgers I asked about the TWIST in the burger. I also complimented the hosts on their own unique TWISTS – revving up business content with engaging cooking tips and, fun to eat, delicious (messy) burgers! It allowed me to have another place in the conversation to talk TWISTS. Even better was a way for me to talk about my core message, without just talking about me. It allowed me to highlight that you can find the TWIST in anything.

You’ll also notice in the videos from Entrepreneur TV and Tyra Banks we use the word TWIST a lot because it’s all about repeating that brand message in new and creative ways so that you can connect with the people listening.

It’s important to remember though, my ability to repeat came from doing the research, and visually representing the BrandTWIST brand.

What tips to do you have to help your brand shine during important events? Share them here at our BrandTwist blog.

twist_book_slide2

Entrepreneur Conversations

entreradio5

We love it when we find enriching resources for entrepreneurs and business owners, and we love sharing them with you. If you have not come across Daily Life Mastery’s Entrepreneur Conversations radio show with Christine Monaghan, allow us to introduce you. This podcast series is designed to spark, inspire and motivate your inner strength to cultivate a thriving business model by bringing you the wisdom, stories and experience of successful entrepreneurs.

Here is an inspiring conversation with Christine and BrandTwist Founder & CEO and Founder of Brand School, Julie Cottineau on business and branding creativity, challenges faced by entrepreneurs – and their solutions.

Listen to the interview below – and then head on over to Daily Life Mastery and get inspired with Christine and other successful entrepreneurs and business owners.

.

You can listen to  another conversation with Julie and Christine on business and brand-building HERE.

 

BT BrandTwistSchoolLogosHSept27withTagline

“Brand School helped me get the business’ name, brand promise and message clear. I think it speaks perfectly to my target audience, thank you… And thanks also for the networking opportunities which have led to big support in my emerging business.” – Nell Panero, Education Consultant

 

5 Healthy Habits of Highly Successful Solopreneurs

Many entrepreneurs and business owners encounter a unique challenge: how to re-charge physically and emotionally and still have energy left for business. This guest post, 5 Healthy Habits of Highly Successful Solopreneurs, gives easy, effective ways to cultivate habits that will increase both health and wealth. It is from the LiveAWholeLife.net blog by Debra Boulanger. Read more about Deb and LiveAWholeLife.net, below.

debraboulangerblog

As a solopreneur, you drive yourself pretty hard to get the exposure you need to succeed and delight the clients you win over. It takes a lot of energy, heart and mental prowess to engage and attract your ideal clients. What habits can you cultivate that will increase both your health and your wealth?

You may speak from the stage, participate in telesummits, write blogs, record videos, send newsletters, network and partner with other solopreneurs and sponsor events.You likely have a marketing plan, financial plan, and annual goals. Your to-dos are a mile long, but where and how do you show up on your own list of things to do? How do you care for your body, mind and soul to do this important work that you do?

While marketing plans, financial plans and budgets are critical, they are not responsible for your success.

You show up in life at a cellular level. Everything you eat, every thought that has crossed your mind, every emotion you feel and even the amount of sleep you got last night are all a part of what is making up ‘you’ today. Right here. Right now. If you are not taking care of yourself, you won’t be able to serve those around you very well either.

Here are the five healthy habits of highly successful solopreneurs that I recommend you cultivate if you want to run at peak performance:

1. Eat based on how you want to feel. Different foods affect your body and mind in different ways. What’s on your agenda today? How do you want to feel while you are doing that? Eat the food that will make you feel that way.

2. Drink lemon water. Not only does it taste good, it acts as a natural diuretic and helps alkalize your bloodstream – making it less likely that you will get allergies, colds or flu.

3. Add superfoods to your regime. Trouble focussing on one thing? Tired of that afternoon crash? Certain superfoods can calm your anxious mind, even out your blood sugar, give you more energy, have you thinking more clearly and give your libido a boost too. My top two are cacao and maca. See the full list at: MyHealthyFoodGuide.com

4. Get your fill of primary foods. While food is important, rarely do any of us ever go hungry. Yet, sometimes we are starved for love, friendship, and connection. If you find yourself opening the pantry or the fridge way too often, check in and ask yourself, “What am I really hungry for?” Look at areas of your life that may be lacking. Are you spending enough time with friends? Getting the love you deserve? Getting enough exercise? Spending time in quiet reflection? Whatever it is you are hungry for, go get more of that thing. Feed your soul as well as your stomach.

5. Create balance and space. If you work alone in a home office, it’s easy to let the boundaries bleed between work and home. Make sure you are creating balance. Meditation can help you to stop running on autopilot and become more centered in the present moment. Journaling can quell the judging voices inside; get you in touch with gratitude and give you space to reflect on your intentions.

Remember to get up and dance often! Life is a great ride and it’s really, really short.

debraboulingerAbout the author: Debra Boulanger

Debra (Deb) Boulanger is the founder of Live a Whole Life where she helps business women over 40 enjoy greater health, unstoppable energy and the super sharp brain power to rock it in business. As a business owner and a single mom herself she knows firsthand what it’s like to be pulled in many different directions.

Prior to founding Live a Whole Life, Deb enjoyed a very successful 25-year product management and marketing career in the professional services industry.

Today, she’s a certified holistic health coach and runs the very successful Feeding Your Freedom program. She speaks with hundreds of women each year through conferences, teleseminars and syndicated radio. Connect with Deb on Facebook at Live A Whole Life With Debra Boulanger, and on Twitter she’s @debraboulanger.

The Brand of YOU

prupletennisshoes

“I’M NOT A BUSINESSMAN/I’M A BUSINESS, MAN!” – Jay-Z

Jay-Z got it right. That’s what personal branding is all about. It’s not only your commercial brand that delivers a message to the marketplace; YOU do, too!

Maybe you’ve already worked on branding your business, but have you built a personal brand?  A personal brand is an aspect of branding that can often go overlooked, even though it’s incredibly important in business.

When you are competing for a job it is not just about your education and your skills, it is also about what’s unique in the way you think, the way you work and the things that you are passionate about. People hire people, not resumes.

Whether you’re looking to use your personal brand to get a job, are launching your own business, or want to strengthen your existing business, building a strong personal brand will help you to transform your passions and personality into a brand that works for you.

What is a personal brand? Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd.

Having a strong personal brand can help you

  • gain more confidence
  • feel more empowered to charge a premium for your valued services
  • stand out from the competition.
  • enhance your recognition as an expert in your field

Here are three necessary key steps to begin building your personal brand:

1. Tell Your Personal Story – What Makes You Tick

A great brand is a story well told. I often relate how I am the unofficial inventor of the “Pet Rock.” Having a brother who is highly allergic to animals we were never permitted to have a pet; so I created a pet by placing a rock in a Cool Whip container. I put grass in so it could “eat” and poked holes in the lid so my rock could “breathe.” My parents were relieved to see me satisfied with my “pet”. A decade goes by and Gary Dahl is listening to friends complain about their pets getting sick, costing money and taking up their time. He jokingly mentions that a rock would make the ideal pet because it would not need care, make demands or involve emotional attachment. Out of a joke the Pet Rock is born – and he makes millions.

Relating a story like this instantly communicates several things about me and my business. It’s a memorable story which means that I, too, am more likely to be remembered. It speaks to a key tennant of my business: how innovative thinking and taking action, even on ideas we might be inclined to discard, can lead to tremendous success.

2. Link Your Personal Story to Professional Expertise

Richard Branson used his daredevil personality to create buzz around his fledging Virgin brand through stunts like crossing the Atlantic in a Virgin branded hot air balloon. Blake Mycoskie turned a passion for helping poor children in Argentina into the thriving TOM’S footwear brand. UNREAL candy started with a question from a 13-year old kid, “Why does the junk food we love have to be so bad for us?” That question became a mission and a “healthier” candy company was born.

Other well-known examples of linking personal stories with expertise are inventor Sir James Dyson who revolutionized the vacuum cleaner and created Dyson Limited. As the brand was just getting started, Dyson appeared in every advertisement together with his machines.  Ben Cohen and Jerry Greenfield of Ben and Jerry’s ice cream who brought the “chunk” into ice cream and put “local” and social responsibility on everyone’s radar. They, too, are featured prominently on each ice cream carton.

These successful brands are practically inseparable from the personal brands that created them. Find your unique twist and don’t be shy about linking it with your business.

3. Use Every Touch Point for Your Brand.

Think of every point that a customer comes into contact with you as a chance to communicate your personal brand. Use those moments to make yourself and your business more memorable. Even little moments can have a big impact. The colors of my company, BrandTwist, are pink and purple. When I speak at conferences, I have a little purple bucket that people can deposit their business cards in. It’s a small touch, but goes a long way in reinforcing the brand of “me.”

The social media manager at Virgin Active SA had the following job description in his email signature: Social Media Ninja!  This makes an immediate, enjoyable impact that speaks to the whimsy of the Virgin brand and will long be remembered.

Consider other ways you can stand out besides the usual stationery and business cards. Perhaps you become known for a particular color or an accessory that  is always present in some fashion. Put a twist in your voice mail message. Create a unique salutation.

As an entrepreneur, independent contractor, artist, job seeker or corporate business executive, you are a brand.  As Richard Branson notes, “When you are running a business, the most powerful advertising asset you have is yourself.”

What’s your brand YOU story and how will you use it boost your business?

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com.

“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive  

Lessons That I Learned From Virgin

To see more of our articles for  Women Business Owners Today (WBOT) click HERE.

WBOT-COVER

So excited to be on the cover of Women Business Owners Today e-zine! This edition focuses on everything from investing in you and your business, to how to manage your online reputation and engage your customers, to the the etiquette of the handshake. I’m deeply honored to be the featured cover story and in the company of so many gifted women offering amazing insight and helpful tips for business & entrepreneurs in this e-zine. I really enjoyed the interview and sharing my journey from working as V.P. of Brand for Virgin to becoming an entrepreneur and creating my own brand consultancy, BrandTwist and Brand School.

Learn how to rock your brand and business with a little inspiration from Richard Branson. Check out this edition of Women Business Owners Today e-zine and my cover story, “Lessons That I Learned from Virgin,” HERE.

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com.

bt-health-check-2