An Older Twist For a New Brand

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“Everyone talks about building a relationship with your customer. I think you build one with your employees first.” Senior vice president of retail and online stores at Apple Inc. and former CEO of Burberry Angela Ahrendts knew that employees are the cornerstones of building a business.

So does Sarah Oliver Handbags founder Sarah Oliver.

Oliver started designing handbags as gifts for friends and family and when stores began to inquiring to sell her pocketbooks she realized she could grow her business. She wanted to keep production in the U.S. but did not have the human resources to do the hand knitting required. Reflecting on dear memories of knitting with her mother and grandmother the idea came to her: why not see if the seniors at the nearby Redwoods Senior Retirement Community would want to sign on as knitters for her handbag company? And right away, an enthusiastic team of senior knitters stepped forward.

Calling themselves The Purlettes, they are the foundation of the business and put a little of themselves into every one of the hand-knit bags they produce for the company. Says Sarah, “When I think of the potential we have to scale and create opportunity for seniors across the country, I just get so excited imagining the possibilities… Every one of our bags tells a story worth telling!”

These hand-crafted bags are more than a stylish accessory, they empower and re-engage seniors in the American economy. By valuing and tapping into an under-utilized and under-appreciated population, Sarah Oliver is building an iconic American brand while delivering a new sense of purpose in senior’s lives.

Your employees are your first brand ambassadors – and a valuable asset. Listen to them; they’re on the front lines and their perspectives can provide invaluable feedback on customer’s experience of your brand. Consider how their unique talents can be an inspiration to innovate fresh ideas for your business.

Brand School gives you easy, actionable tools that you can use right away to boost your brand’s impact. Get access to our team of experts and enjoy support and inspiration from an exclusive community of like-minded business owners, non-profits and entrepreneurs.  Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A Creative Business and Travel Twist

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We hear from work-from-home business owners and solopreneurs how they often  feel isolated and how challenging it is to remain inspired and innovative when they are alone in the same space day-in and day-out.  Something as simple as a little TWIST in the routine, like working from a local coffee shop or library can be a refreshing change – for the short term. A vacation provides some needed rest and relaxation but won’t hone your business skills. What if you had the opportunity to really break free of the isolated work-a-day routine while making new connections and keeping your business thinking cap on?

Take Match.com, twist it with Travelocity.com, and you get Jobbatical, “It’s a word made up of “job” and “sabbatical”. It means a professional career break where people use their skills and knowhow to work on an exciting project in a new team in a new environment – without dipping into your life savings.”

Jobbatical took a look at the growing temporary and part-time employment trend and created a service to bring together employer and employee in a way where each can add value to the other’s business skills and enhance one another’s creative thinking – all while providing a rejuvenating travel experience.

Where would you love to go to get paid AND see the world?

Keeping the creative ideas flowing is essential to keeping your business and brand fresh and alive in your customer’s mind. At Brand School you will connect with an exclusive community of like-minded entrepreneurs and business owners. Our team of experts share their skills and give you the tools you need to innovate and grow your business. Now enrolling HERE.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

The One Simple Thing You Can Do To Get 10x More Opportunities On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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When was the last time you updated your status on LinkedIn?

Did you know that LinkedIn now has over 300 million members in over 200 countries? It’s THE business network for professionals.

Updating your status at least ONE time per week will give you 10x more opportunities because you’re staying top-of-mind and positioning yourself as an expert.

You may think “It’s all been said before” or “I don’t want to bug my connections”.

But, when you share quality, relevant, timely information, your connections will love you for it.

Here are 3 kinds of status updates that you can share:

  1. Write a short & sweet tip that can help your audience do something. If you can direct them to your blog for more information – even better!
  2. Share the latest article that you’ve read that you just know your target audience will love. Add your own comment to share which point(s) you liked the most.
  3. Announce that you will be at a particular conference and ask your connections “See you there?”

Remember to keep it professional. Don’t include a Sudoku challenge or announce that you’ve had a muffin for breakfast.

Take Action Now: Do you have any other suggestions for great LinkedIn status updates? Please share!

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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The #1 Reason You Should NOT Connect With EVERYONE On LinkedIn.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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I’m a firm believer that quality always trumps quantity.

You don’t exchange business cards without a conversation, so why would you accept someone to be a part of your online Rolodex if you haven’t chatted with them first?

When you refer business, you typically you know, like and trust them. You tell your friends and family that a particular company did a great job and you were satisfied with the results.  Have you ever referred a company you didn’t know or trust?

It only takes a few moments to connect with your connections and deepen your relationships.  Here are two steps to ensuring success:

Step 1: Personalize Your Invitation To Connect

When you are making a new connection, ALWAYS be sure to send a personalized note to remind them how you met or let them know why you wish to connect with them.

You may notice on their profile that you went to the same school or perhaps you know someone in common.  This can help turn a cold call

into a warm introduction. Remember, we are more likely to buy from people we know.

Step 2: Respond To Your Invitation Requests

When someone simply sends you the standard “I’d like to add you to my professional network” request, I will often reply with:

Thanks for your invitation to connect. Can you please refresh my memory as to how we know each other?”

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Or

Thanks for your invitation to connect. I don’t think we’ve met yet. I would love to know more about you and your business. I’d love to get together for a coffee. Would next Tuesday at 10:00 a.m. work for you?”

This way, you can get to know your connection better or if they don’t respond, you’re not adding a stranger who likely won’t refer business to you anyway.

The easiest way to reply without accepting is by using the app on your smartphone or tablet (see image) or learn how to respond in 4 steps via desktop visit: How to Respond to Linkedin Invitations. 

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Take action now: Did you find this tip useful? If so, be sure to share with your colleagues and friends.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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The 3 Key Areas To Brand Yourself Properly On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series about Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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What do Beyonce, Richard Branson, and Mark Zuckerberg all have in common?

They are all personal brands that stand out beyond their original company brand.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites?

As taught in Brand School’s Master Class: effectively telling your “elevator story” in 1 floor instead of 20 is essential for making a lasting first impression.

You want people to see that you care about your presence and you’ve taken the time to craft a really professional presence.

The 3 areas that you must focus on are:

  1. Your headline
  2. Your professional photograph
  3. Your LinkedIn Summary

Tip: Use Brand School’s exercise on crafting your pillars helps you to define what makes you unique.

Step 1: Your Headline

Your headline and photo create the one-two punch for a knockout first impression.

By default, LinkedIn updates your headline as your current position. Stand out from the crowd by laser-focusing on your 120-character headline to effectively explain your brand story.

Here are two examples:

Example 1:

Your name

Your title: Helping (insert your target audience) to achieve (insert specific results here)

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Example 2:

Your name

Your title: (Insert what yo do). *Your successful accomplishment)

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Step 2: Your Professional Polished Picture

Your bright and shining smile makes you approachable and may refresh someone’s memory if they’ve forgotten your name.

Ensure it’s a photo of you – alone. No pictures with pets, babies, wedding photos, or cartoon avatars.

Step 3: Craft A Creative Summary

Your LinkedIn Summary is the perfect place to share your accomplishments without sounding arrogant.

Here are some top tips:

  • Write your LinkedIn Summary in 1st person so you appear more approachable (ie. “I am” instead of “Leslie is”
  • Include relevant keywords in the copy and in the specialties section. This will help you rank higher when people search for someone in your field
  • Outline your key target audience. You want people to instantly recognize if you can help them
  • Focus on results and accomplishments. How have you helped people or achieved success?
  • Include a call-to-action: How do you want people to reach you?

Take action now: A 100% complete profile on LinkedIn will provide you with 40x more opportunities, and these three key areas will help you to stand out and become more noticed.

Once you leverage LinkedIn to position yourself properly as an expert in your industry, your profile views will begin to skyrocket and you’ll be sure to receive inbound leads.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. Leslie2014highresHeadShot

Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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