Love YOUR Brand

I officially declare February the month to LOVE YOUR BRAND!

Taking care of YOUR brand helps you do a better job for your clients. And the best way to begin is to stop thinking about them all the time.

Who is “them”? The clients you spend 24/7 obsessing about and giving all of your creative energy to.

You heard that right.

Being a creative or consultant is exhilarating, fulfilling work. We love to create. We love to write that perfect sentence, design the perfect graphic, build that perfect strategy or plan that perfect event.  We love to brand and create unique brand experiences. It’s our obsession. We simply cannot shut off our creative brains… for our clients.

It’s easy to get totally immersed—to be pulled into pitch after pitch, project after project. As rewarding as this can be, chances are it comes at a cost of neglecting our own brand. Our own brand strategy, our own website, video, name, logo or hundreds of other brand touch points that we deliver for our clients. 

And so we put off working on our brand. We’ll get to it–after we meet this deadline or hit that income goal. But days turn into weeks, then months. Before we know it, we’ve entered another new year still feeling a pang of dread every time we look at our OWN brand. Knowing it needs our attention, but never making it a priority.

Well, it should be a priority. Because if you’re neglecting your brand, you’re not giving your best creative self—to you OR your clients. Honing your own brand helps you attract the clients you really want to work with, command the prices you deserve, and give you the inspiration and passion that will shine through in the work you deliver to your clients.

My best advice: Treat yourself to the TWIST.

TWISTING allows you to find inspiration and ideas by looking at successful brands outside your  category. What are they doing that might inspire a new approach for your business? How are they solving problems for their customers, turning them into loyal followers and brand ambassadors?

TWISTING is important for every business, but it’s mission-critical for anyone involved in creating solutions and strategies for clients. Why? Because there are hundreds, if not thousands, of talented consultants, copywriters, designers, marketing strategists, event planners and videographers who can all do what you do… but there is only one YOU!

You may already be aware of brands that are breaking new ground. You probably admire their ingenuity, and you might even draw inspiration from them.

Time to step it up!

  • TWISTING can help you change the way you think about YOUR business.
  • TWISTING can help you unlock fresh new perspectives that will propel YOUR brand forward 
  • TWISTING is the most loving thing you can do for your brand.

Try the 3 As to start TWISTING today!

  1. Be more AWARE. As a creative, you probably study other brands for inspiration. Take your awareness further. Train your brain to notice successful brand trends and practices far OUTSIDE of your category. Why? Because your ideal client is exposed to all brands, not just your business.
  2. Always ANALYZE. Just as important, you need to start analyzing brand elements that draw you in. Why do you love them? What emotions or larger truths are they tapping into? What best practices can you spot? How do they connect with your heart, not just your head?
  3. Finally, the most impactful step is to APPLY. When you apply these insights to your own business, you will funnel new ideas into your business and try new approaches that will push your brand upward and onward.

Commit to your brand: Join my FREE webinar on February 28th at 12pm EST.

I will walk you through exactly how to PLEDGE YOUR LOVE  to your own brand—not only for February, but for many years to come. Perhaps until you’re ready to retire to that little lakeside cabin or beach house you’re dreaming about!

SIGN UP NOW:

Love Your Brand

Sign up for the Love Your Brand Webinar: Feb 28, 2018

A Museum With a Take Me Home TWIST

takeme

What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum’s “Take Me (I’m Yours) exhibit TWISTS this convention by engaging visitors as co-creators and encouraging them to take part of the art piece home with them. This changes the actual piece, and it continues to evolve throughout the life of the exhibit.

With the TWIST of give and take this exhibit not only provides visitors a novel, memorable experience but it’s also an opportunity for the museum to rethink it’s role from that of archivist to sharer. This reinforces the Jewish notion of “diaspora” for the artwork- “spreading beyond your homeland” – with a positive TWIST and helps to make a deeper connection with their visitors.

What TWIST could you “give” to your customers that will make them feel more a part of your business?

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

father watch

For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

father drill

For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

father foodie

For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

Twist angle white

For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

unnamed

 

Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.

An Airport TWIST Makes Wait Time More Fun

flyinstyle

Today’s traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty salons and gyms, to designer brands, fine dining and entertainment – but every airport is different and most travelers are not aware of what’s available. Flyinstyle app solves this problem with a TWIST. It’s an interactive consumer app that connects you to all the concessions and goodies an airport has to offer- plus bonuses and discounts.

Says Flyinstyle Founder & CEO Amanda Anthony, “Our aim is to improve the airport experience, enhance communication between consumers and airports/airlines/brands/concessionaires…” *

Anthony saw that there were few options available to let travelers know about brands, products and retailers at airports. Thinking, “We could use an app for that” * she set out to create Flyinstyle, a personal shopper/travel airport guide available right on your mobile device. It allows retailers to directly connect and engage with travelers, offers special deals and discounts, has a blog giving travel tips and news, and users can share their first-hand airport stories.


Flyinstyle app is a TWIST that makes it easier for airport businesses to reach consumers and for consumers to get more enjoyment from airport travel. What TWIST would make it easier for your customer to enjoy your product or service. Is there a missing piece preventing you from getting the word out to your customer?

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

* The Moodie Interview

A Switch With a Twist

switch

Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else’s home? In your new home? At work? SwitchID solves this problem with unique visual TWIST.

The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.

SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering badges that use universal iconography for instant recognition. They’re durable, easy to clean and even come in a glow-in-the-dark option for added safety. They’ll stay on your switch plate until you decide to remove them.

SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: “We are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.”

Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn’t mean it isn’t.

What simple TWIST could make your customer’s life a little easier?

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.