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Brand School Lessons
Lesson One: Brand Diagnostic
Lesson Two: Defining a Bull’s Eye Target
Lesson Three: Brand Ideas and Brand Pillars (Part One)
Lesson Three: Brand Ideas and Brand Pillars (Part Two)
Lesson Four: Verbal Identity
Lesson Five: Design
Lesson Six: Innovation with a Twist
Lesson Seven: Brand and Personal Stories
Lesson Eight: Road Testing Your Brand Framework