Brand School

Transforming your brand with Brand School is one of the most impactful things you can do to grow your business. Anybody with a business in a competitive marketplace, where stakes are high and budgets are low, needs to get their brand across to potential customers quickly and with great impact. Brand drives business and Brand School will help you build your brand.

Will a stronger brand really grow my business?

Get the $24 Billion Answer. Now.


  • LIVE INTERACTIVE CLASSES on mission critical branding topics with TWISTS from Virgin and other successful brands
  • DYNAMIC VIDEO LESSONS on reinforce mission critical branding skills and TWIST further
  • THOUGHT-PROVOKING INTERACTIVE EXERCISES to apply lessons directly to your business
  • ACCESS TO A PRIVATE COMMUNITY of motivated entrepreneurs for valuable input and lifelong connections
  • ONE-ON-ONE COACHING WITH BRAND SCHOOL FACULTY to dive deep into your specific brand challenges



When you commit to Brand School, you commit to finally building the brand your business deserves. Brand School is an online ‘doing’ program of mission critical Branding lessons. As a selected student, you commit to about 3 hours per week over the course of a semester and you will:

Zero in on your ideal and most profitable target

Build a distinctive Brand Promise and Brand Pillars

Develop a powerful name, tagline and tone of voice

Help make the most of limited budgets

Create a stronger website or marketing materials

Tell your unique story in a crisp and impactful elevator pitch

Create new product and service ideas with a TWIST

Transform your business


Brand School is limited to a small group of select students each semester.

To apply, simply complete your Brand Health Check. We will then ask you to schedule a 15 Minute Brand Plan discussion with Brand School Faculty to see if you qualify.

Complete your Brand Health Check now.


  1. Register for your chosen semester with a $250 registration fee to hold your seat. The Registration Fee will be applied to your Tuition.
  2. Choose a payment option that works best for you to
    • Pay in full at the start of your Masterclass
    • Pay in up to 3 installments over the course of your Masterclass