A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight choices online. That was the challenge for Julie and her Verbal Identity team at Interbrand. After development and research, Orbitz.com was chosen. Memorable, with a distinctive Z, offering a galaxy of choice, it was the perfect name for the next generation. Upon launch in June 2001 over 3.7 million unique visitors went to Orbitz.com. By July they had over 1 million users and sales of over $100 million. In 2004 Cendant purchased Orbitz for $1.25 billion.