Brand School by BrandTwist is an online branding course which is targeted specifically at small businesses and entrepreneurs. It teaches you everything you ever wanted to know about branding, and how to apply it to your business for immediate impact, including easier customer acquisition, stronger customer loyalty and more efficient use of limited marketing budgets.
Brand School combines hands-on exercises, exclusive online videos, and membership in a community of brand-building entrepreneurs. Brand School was created by and is taught by Julie Cottineau, former VP of Brand at Richard Branson’s Virgin and a global authority on brand building.
This course includes live weekly office hours with BrandTwist founder Julie Cottineau via teleconference, as well as 3 hours of one-on-one time with Julie and other faculty members.
The 10 Sessions include:
-Brand Diagnostic to see where your Brand can and should work harder
-Picking a bull’s eye target audience for your Brand
-Creating a Brand Idea and Brand Pillars (Part 1)
-Creating a Brand Idea and Brand Pillars (Part 2)
-Naming and Verbal Identity (corporate & product names, tag lines, tone of voice)
-Strategies to get the most out of design and social media
-Innovating new products and services with a Brand twist
-Developing Brand and Personal Brand Stories
-Pulling it all together to road test your new Brand Plan