Twist Your Brand – Grow Your Business

BrandTwist & BrandSchoolOnline.com founder, author of TWIST, and former VP of Brand for Virgin Julie Cottineau is interviewed on “Westchester Means Business” radio program. Get takeaways on branding for small business owners, non-profits & entrepreneurs on how to TWIST with larger brands to boost marketing, innovation and branding, and discover how working at Virgin inspired Julie’s own entrepreneurial journey.

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the Business Council of Westchesters “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to “TWIST: How Fresh Perspectives Build Breakthrough Brands” is the featured guest on CauseTalk Radio, with Joe Waters.  Visit the Selfish Giving website to learn more about how nonprofits & businesses can raise money & make money with win-win partnerships that change the world. – See more and hear the whole discussion HERE.

Highlights from the show include:

  • Julie’s career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
  • How Julie defines Brand and a Brand Twist.
  • When is it appropriate for organizations to Twist? And why it’s okay to turn off some people!
  • How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
  • The importance of failing harder and developing focus when it comes to brand development.
  • The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST: How Fresh Perspectives Build Breakthrough Brands

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com

 

 

This year my birthday was a big milestone – and it was made even bigger with the launch of my first book! I’ve FINALLY realized my childhood dream of writing a book! I felt blessed to receive so many birthday well wishes and support from friends, family, Brand School students and faculty, all of whom helped me get this far. It’s my story but it’s your story too. Thanks to so many of you who gave your consent to be featured. I am inspired by your passion, the community you have created with each other, and I feel grateful to have been able to play a part in – and TWIST with – your transformational brand journeys.

Julie

 

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“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” – Jonathan Flaks, President, Jonathan Flaks Coaching Associates