How Twists Grow Business

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This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with helpful TWISTS, tools and takeaways for business owners of large to small businesses, non profits, or personal brands. You can hear the replay HERE. 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Sipping Selfie TWIST

selfie bottle

 Selfies are how Millennials share their lives – and normally this is a “commercial free” zone – but how can brands add just the right meaningful and useful TWIST to become a part of their story?

Here’s an innovative selfie TWIST from Coca-Cola Israel for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event. Coca-Cola noticed that their consumers were taking a lot of photos, but not photos that included their product. So they came up with a selfie picture- taking bottle. The drinker tips the bottle up to 70-degree angle it snaps a photo, that shows the bottle and consumer taking a sip. These photos can be shared on Coca-Cola’s Snapchat, Facebook and Instagram accounts. Users can tag themselves and friends to spread the news of the event.

Look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Your Brand – Grow Your Business

BrandTwist & BrandSchoolOnline.com founder, author of TWIST, and former VP of Brand for Virgin Julie Cottineau is interviewed on “Westchester Means Business” radio program. Get takeaways on branding for small business owners, non-profits & entrepreneurs on how to TWIST with larger brands to boost marketing, innovation and branding, and discover how working at Virgin inspired Julie’s own entrepreneurial journey.

Twist Your Brand – Grow Your Business. Branding with Julie Cottineau

 

TWIST Your Brand – Grow Your Business from Julie Cottineau on Vimeo.

BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the The Business Council of Westchester‘s “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

New Twists on Playing With Your Pets

pet-sitting

There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers and sitters require advanced vetting, scheduling and are costly. What loving pet owners need is a TWIST that’s convenient and affordable to help monitor, interact with and entertain their pets while away from home. Welcome Petcube and PlayDate, two new pet care innovations that twist high-tech and mobile know-how into fun pet sitting solutions.

Petcube gives you the ability to monitor and interact with your pet from your mobile device using streaming video, a two-way audio stream and speaker, motion and sound detection, and a laser for added game-time fun. It also serves as a room monitor, providing an extra dose of home security. Even if you don’t own a pet, but are a pet lover – you can join the Petcube community. When you download the app you can interact and play with other’s pets or shelter pets.

With PlayDate you can actually play fetch with your pet by operating a rolling smart ball that you control from your mobile device. You can watch, record video and capture pictures of your pet interacting with the ball. There’s a microphone and speaker so you can hear one another, and a squeaker for added fun. Everything your dog or cat needs to be entertained and for you to feel reassured.

Pletcube’s and PlayDate’s developers took an old problem and looked at it from a new angle – They TWISTED high tech with warm and fuzzy to create solutions that every pet owner can use. How could you twist with a bit of readily available technology to solve a problem your customer’s facing?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.