Brand School

Julie Cottineau, Founder and CEO of BrandTwist, created Brand School with one powerful idea in mind: Build the brand your business deserves.

Brand School is the premiere program for entrepreneurs, small businesses, and non-profits who want to build more distinctive and profitable brands.

We combine online instruction, practical tools, high touch coaching and peer group support. A proven formula that helps business owners completely transform their brands with fresh perspectives. Business owners just like you.

In today’s hyper-competitive marketplace, companies can really benefit from unique branding as a way to stand out from competition; especially since 50% fail in the first year and 8 out of 10 entrepreneurs don’t make it past 18 months. Businesses, now more than ever, need to be smarter about branding. Branding has the power to elevate a product or service but it also has the ability (if not done right) to confuse potential customers and leave you blending in with the crowd.

Don’t Underestimate the Power of a Strong Brand

The biggest mistake I see business owners make is that they don’t pay enough attention to their brand. This is typically because the definition of “brand” is misunderstood. Brands are not simply names, logos, or websites. Brands are valuable business assets, and these assets need investment, expertise, and constant attention. A brand is your relationship with your customer. If you keep it healthy, it will help you build loyalty.

Strong brands also have tangible business benefits. They allow you to charge a premium, get customers to ask for you by name, increase trial of new products and services, and inspire word-of-mouth marketing.At Brand School, we don’t just teach you about Branding, we give you the practical advice, tools and support to build your own stronger brand.

A Strong Brand is Your Businesses’ Secret Weapon

Breakthrough Stories

Brand School thrives on the successes of our students, alumni and community. They share first-hand the power of the TWIST and how Brand School will transform your brand.

Their stories inspire us and we think they will inspire you too. Together, we will help you too build a breakthrough brand with your unique TWIST.

  • Nathalie Lussier
    “I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. So thank you!!”
  • Erik Blicker
    "Taking the Brand School class has radically altered the way our companies do business. Julie has given us a compass that has yielded tremendous, real financial growth. She taught us brand is our secret weapon and how to implement it. Stop wasting time. Take this class. It will pay for itself and then some."
  • Lynn Stull
    “Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”
  • Ned Towle
    “I was very impressed by the content and presentation of the Brand School course… it was clear, colorful, full of examples and learning helps… insights and fascinating takes on branding. The feedback was supportive, illuminating and helpful.”